There’s always a dearth of Spanish language information available, and during a crisis like COVID-19 the issue is exacerbated. In partnership with LULAC, the world's leading Latin rights organization, we created the first comprehensive COVID-19 resource guide available in Spanish: lulac.org/ayudaenespanol.

 

To raise awareness about this crucial resource, we developed an interactive social campaign and got the internet talking. In order to get the word out we used #AyudaEnEspanol (#HelpInSpanish). It works as a simple sign telling Spanish speakers that help in Spanish is available with the link, but also as an encouragement and rallying cry for people to help in Spanish. In social people hold up their sign and say who/why they help in Spanish.