A Shot Worth Taking isn't just a tagline, it's a rallying cry. This spot celebrates those brave enough to face the unknown in pursuit of their dreams. This was shot remotely by Rodrigo Saavedra of the Directors Bureau.
To launch Hornitos's Tequila seltzer, we turned to nightlife for inspiration. Shot by Aaron Platt, of Chimney, this film quite literally puts Hornitos at the center of a fun Friday night.
In addition to all the other stuff I do, I also do IG Reels and other socail content for the brand.