I may be a copywriter, but I love thinking visually. These image-driven ads evoke Method Hand Soap’s natural beautification process with pictures of flowers growing over dirty gestures. The ads are finished with the simple tagline, Dirty Hands Made Beautiful. The overall look and feel draws on trends that are popular with millennial women like watercolor, textures, and handwritten fonts. This new style is designed to help Method connect with a younger generation of hand washers.

© 1969  Noah Benezra