top of page

West Coast gangster rap helped turn this beverage into the drink of choice for college students everywhere. Today, the aesthetics of rap have changed and forties are seen as a throwback to hip hop’s golden age. These ads seek to bring Olde English into a contemporary conversation. The look is inspired by Kanye West’s cover for The Life Of Pablo with it’s glitchy design style. The copy parodies Shakespearean sonnets, modernizing a writing style that is uniquely old and English. By making the past feel new again, Olde English can attract today’s generation to their classic refreshment.

bottom of page