Voodoo is a Portland, Oregon based doughnut company with a national cult following. These ads are all about bringing greater awareness to the brand without sacrificing it’s well-cultivated mystique. The pieces in this campaign contrast the bummer vibes of existentialism with Voodoo Doughnut's sugary sweetness. This preserves Voodoo’s counter-culture status, while showing off the deliciousness they’re serving up. The campaign can be extended to feature in-store pieces: turning coffee cups, napkins, and straws into portable ads.