Waze is a potentially revolutionary traffic app that is starting to gain massive popularity amongst drivers. It combines satellite technology with real time user reports to give the clearest picture of conditions on the road. To introduce this app to a whole new market, these ads take the reader on a journey. The long copy features stories about the chaos of commuting. The humorous narratives help the brand build an affinity with frustrated drivers by sharing a laugh. Visually, the ads communicate the ease of traveling with Waze. In each instance, there is a simple path that’s avoiding all the nonsense. It leads to the Waze App logo and the simple tagline “Steer Clear.”

© 1969  Noah Benezra